A well prepared and optimized website is the basis for succeeding in ranking high in search engines. The easiest way to ensure that is by conducting a professional audit and implementing changes in accordance with the guidelines of search engines. However, it is important to remember that a single modification might not be enough to maintain high rankings. Websites that can be customized by more than one person are especially at risk of modifications which might negatively affect their visibility on the Internet.
We put a lot of time and effort into creating a website. The process includes the preparation of texts, images, charts, graphs and other elements that will allow our website to stand out and stay ahead of the competition. In addition to these elements, we should also remember about meta tags, which allow search engines to understand the content of our website better. If more than one person has access to the website’s panel and can make modifications, we should always ensure that the changes implemented by us have not been overwritten.
Manually checking several dozen pages one by one is time-consuming. To simplify this process, we have created and implemented Pulno Monitoring. Once the full analysis of a page has been conducted, the system will check the page periodically. This way, we can automate the process of searching for any unwanted modifications that can potentially negatively affect the rankings of a website in search engines.
Pulno monitors changes in the key elements of a page:
Pulno Monitoring tracks the changes in page response time and page load time. An increase in these times may be related to server issues and fluctuations in page response time may be related to server overloads or issues with cache filling. Pages with long load and response times are indexed slowly and are visited less frequently by search engine robots.
Attributes such as title tags are crucial for search engines to evaluate the content of a website. Meta descriptions, on the other hand, do not affect the rankings of a website directly but can affect its click-through-rate (CTR). A meta description that is well prepared can increase the number of visits from search engines as well as the conversion rate. Therefore, monitoring the changes in titles and meta descriptions is very important for SEO as each change implemented can have a significant effect on the rankings of a website.
Pulno monitors the size of the page code, the number of images and the number of links. These elements can affect the website’s rankings. Let’s consider the addition of a large number of unapproved links. This is dangerous because links to low-quality pages can reduce the credibility of our website. Link monitoring also allows us to detect some potential hacking activities. Popular website management systems are at risk of being used to illegally add links. Pulno Monitoring can detect changes in the number of links on a website.
Optimization often includes assigning different tasks to the webmaster. The person who implements changes on the website should implement them in accordance with our guidelines. Unfortunately, oftentimes the implemented changes are either late or incorrect. During website analysis, Pulno is able to check when the changes were made and how they affected the optimization of a website.
Sometimes, changes are made unknowingly. The customer of an SEO agency can unknowingly modify the key parameters of a website. In such cases, Pulno Monitoring will be very effective and will allow us to notice changes that could potentially have a negative effect on rankings in search engines.
Experience has shown that monitoring websites for changes has many benefits. Looking for changes manually is time-consuming and not very effective. Pulno enables us to automatically check for modifications with just a few clicks.
Jacek Wieczorek is the co-founder of Pulno. Since 2006, he has been optimizing and managing websites that generate traffic counted in hundreds of thousands of daily visits.
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