Apart from the broken links report, Pulno will also show you all outbound and inbound links coming to each page on your website. The reports regarding website’s linking are divided into two sections, internal and external links.
What are links? - essential information about linking
Link depth - on creating a website structure and link depth
During each website analysis, Pulno checks for any linking issues. The main report shows broken external and internal links.
Depending on the plan you choose, Pulno analyzes websites in packs - beginning with 50 pages in the free plan and ending at 10,000 pages in the business plan. The analysis of internal linking gives the most reliable results when you analyze all pages on your website. It is signified in your dashboard in the “analyzed / found pages” section.
Without the complete analysis of all pages, Pulno is not able to find all links and fully analyze the internal linking.
As always, our reports will offer you the relevant information in the tooltips regarding the broken links.
You can also use the shortcut to find the list of all issues, in the sidebar on the right.
You can check all internal links pointing to a given page in a page report.
Following the steps presented above, you will get an analysis of all internal incoming links. The filters will let you check the response status codes, link anchors, nofollow parameter and link depth. The more important the page is, the lower should be the link depth.
You can check the backlinks in the Backlinks monitoring and Backlink checker tools. To check the backlinks for a particular page you must type the page’s URL in the filter.
External outbound links
The report concerning the outbound links is available in two places. First, you will find them in the Toolbox as “External links”.
You can also check all internal and external outbound links directly from the page level.
The linking structure, especially of the bigger websites, may prove difficult to understand. The Structure visualization tool in the Toolbox helps a lot with this task.
The linking diagram shows the shortest paths between the homepage and the pages.
Yellow nodes (you can change the color in settings in the upper right corner of the diagram) are the pages that are working. The nodes in grey are the ones that won’t be indexed by Google. There may be various reasons for this:
The nodes in red mean the pages are not working.
A single click on a node will show you the shortest path to a given page.
A double click on a node will take you to a page report.
After you consolidate your account with Google Search Console, you will be able to see the data on traffic directly on a diagram (the number of keywords visible in the results, the number of impressions and clicks).
Internal linking structure is crucial. Proper link depth of key pages, clear structure, and well-matched anchor texts are all very important for website optimization. Pulno lets you analyze your internal linking in several ways, clear visualizations included.
Jacek Wieczorek is the co-founder of Pulno. Since 2006, he has been optimizing and managing websites that generate traffic counted in hundreds of thousands of daily visits.
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