Many years ago, Google noticed the rapid growth of mobile Internet and decided to optimize its services for mobile users. Initially, two separate search mechanisms were created for desktop and mobile users. Smaller, faster and more mobile-friendly websites were created for the latter group. In 2018, there was a change in the way the Google ranking called Mobile First Indexing was built. Since then, most search results have been based on mobile versions of websites.
The quality of content, speed, and usability of the website are the basic factors of SEO. In fact, SEO actions can be compared to product advertising. If it is poor, looks bad and has disadvantages, even the best advertisement will not succeed and its effectiveness will be low. If the product is extremely good and looks great, its advertising will be much easier, and users will start recommending the product themselves.
Typing the address of a website or clicking a link in the browser sends a signal to the server that we want to download the website. Afterwards, the server responds and the website is sent to the user’s browser. This rather complicated process of server communication runs in the background and is not visible to most users. The complexity of page loading can cause delays on many stages. We have very limited control over some of those delays (like poor phone reception) but greater over others (e.g. website structure).
A picture is worth a thousand words. This idiom, wrongly referred to as an old Chinese proverb, is useless when it comes to page optimization. In fact, the text is still the main factor taken into account when search engines rank a website.
One of the essential elements required to rank high in search engines is relevant content. Search engines take several content-related factors into account when evaluating a website - the details have been discussed in another article. In this article, we concentrate on text evaluation. To facilitate the analysis of content uniqueness, Pulno has been equipped with a very special feature - the unique content analyzer.
HTTPS is an encrypted version of the HTTP protocol. It allows for the transferring of data between search engines and servers. The "S" in https is short for "secure", which is a secure version of the HTTP protocol.
When writing an article for a website, we often wonder about keyword density. In other words, we focus on how often to repeat the most important keywords. This is a major mistake!
There are many strategies for acquiring new visitors. One of them is making the website available for foreign users, which requires creating additional versions of the website in different languages. Once the content has been written and published in a different language, the next step is to notify search engines and indicate all language versions using the hreflang attribute.
Links or hyperlinks - are references to data available by clicking or tapping. Links are the key element of Internet structure and one of the most important elements of website optimization. Because of links, a search engine is able to visit and index pages.
Sitemap file contains information concerning all URLs on the website. It can also include some additional data such as the date of the previous modification, the importance of a given address, frequency of changes made on the website, data of different language versions.
<title> is an html tag defining a website’s title. It is one of the most important factors taken into account by search engines when evaluating a website. From the user’s perspective, title tag is visible in the title bar of the web browser and in search engine results. Title tag is very (very, very) important from SEO’s perspective because it is an indicator of the website’s content. For that reason, choosing a relevant and engaging title tag is of utmost importance.
In March 2018 Google changed the way of crawling and indexing some of the websites and started using mobile first indexing. Previously, Google’s robots crawled desktop versions. Currently, most websites are crawled in the mobile version first.
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