Search engine optimization requires focusing on two aspects: - on-site activities, i.e. the whole range of actions conducted on the website - off-site activities, i.e. working on backlinks So far (March 2020), analyses done at Pulno were focused on the first point, i.e. actions performed on the website. In the latest version, we are carrying out backlink analyses to help identify off-site problems.
Google Search Console Analyzer is one of Pulno’s key functions. With its help, I can quickly detect keywords that generate website traffic but do not appear in title tags, headings or content. This enables me to immediately add those missing items to the website in order to gain more traffic from search engines. Now that we have covered the theory, it is time to test GSC Analyzer in practice.
All too often during website optimization, we put all of our focus on difficult matters. The list of issues that require fixing can be extensive and the level of difficulty varies greatly. When it comes to SEO audits, I strongly recommend focusing on fixing easy issues first. Elements that are easy to fix often bring the most benefits. In this article, I will show you how to detect low hanging fruit on the basis of Google Search Console data and Pulno analysis.
In one of our previous articles, we explained how to perform an on-page SEO audit of a website. For less experienced users, we strongly recommend consulting our blog first. The blog post should clearly explain what actions should be taken once the website has been analyzed. The easiest method is to use the checklist that is available to users on Pulno.
Many years ago, Google noticed the rapid growth of mobile Internet and decided to optimize its services for mobile users. Initially, two separate search mechanisms were created for desktop and mobile users. Smaller, faster and more mobile-friendly websites were created for the latter group. In 2018, there was a change in the way the Google ranking called Mobile First Indexing was built. Since then, most search results have been based on mobile versions of websites.
There are many strategies for acquiring new visitors. One of them is making the website available for foreign users, which requires creating additional versions of the website in different languages. Once the content has been written and published in a different language, the next step is to notify search engines and indicate all language versions using the hreflang attribute.
One of the essential elements required to rank high in search engines is relevant content. Search engines take several content-related factors into account when evaluating a website - the details have been discussed in another article. In this article, we concentrate on text evaluation. To facilitate the analysis of content uniqueness, Pulno has been equipped with a very special feature - the unique content analyzer.
Why isn’t my website showing up on Google? When will it be indexed? Why is my website missing from search results? These are all very popular questions. No surprise there - more visibility in Google search results means more traffic to your site, the ability to get inbound leads, bigger sales, etc. The reasons why you’re not seeing your website in Google search results may be varied. Read on to find out the most common ones.
Keyword cannibalization occurs when several pages of the same website rank for the same search query in Google. It often makes your website’s position lower in comparison to competitors’ websites. However, having several pages with content optimized for the same or similar phrases doesn’t always have to be something bad.
At present (October 2019), browsers block several types of mixed content, such as scripts and iframes insecurely loaded over http:// on https:// pages. As of next year, Chrome, the most popular browser in the world, will be blocking http:// images and video as well. If images display incorrectly on your website, then it’s probably because of the insecure http:// configurations. In this article, you will find out how to find and fix all broken images with Pulno.
Spring is the time of various clean-up tasks. As we clean our apartments, garages, and gardens, we should also think about cleaning up our website. Detailed instructions on how to conduct an SEO audit can be found in our article: ‘How to perform a website on-page SEO audit’. In this text, we will focus on cleaning a sitemap file - a file containing the URLs of all pages of a website.
A well prepared and optimized website is the basis for succeeding in ranking high in search engines. The easiest way to ensure that is by conducting a professional audit and implementing changes in accordance with the guidelines of search engines. However, it is important to remember that a single modification might not be enough to maintain high rankings. Websites that can be customized by more than one person are especially at risk of modifications which might negatively affect their visibility on the Internet.
The quality of content, speed, and usability of the website are the basic factors of SEO. In fact, SEO actions can be compared to product advertising. If it is poor, looks bad and has disadvantages, even the best advertisement will not succeed and its effectiveness will be low. If the product is extremely good and looks great, its advertising will be much easier, and users will start recommending the product themselves.
Typing the address of a website or clicking a link in the browser sends a signal to the server that we want to download the website. Afterwards, the server responds and the website is sent to the user’s browser. This rather complicated process of server communication runs in the background and is not visible to most users. The complexity of page loading can cause delays on many stages. We have very limited control over some of those delays (like poor phone reception) but greater over others (e.g. website structure).
Sitemap file contains information concerning all URLs on the website. It can also include some additional data such as the date of the previous modification, the importance of a given address, frequency of changes made on the website, data of different language versions.
<title> is an html tag defining a website’s title. It is one of the most important factors taken into account by search engines when evaluating a website. From the user’s perspective, title tag is visible in the title bar of the web browser and in search engine results. Title tag is very (very, very) important from SEO’s perspective because it is an indicator of the website’s content. For that reason, choosing a relevant and engaging title tag is of utmost importance.
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